17.1.10

Marketing Your eZine



by: Dirk Wagner
The internet marketing “Guru’s” have been saying for years that the “money is in the list”. In other words, having thousand’s of subscribers to your ezine or newsletter increases your chances of potential sales. 
 
It is pretty hard to dispute that quote but how do you go about getting those thousand’s of subscribers to sign up for your ezine? 
 
I use three primary ways to get interested subscribers to sign up for my ezine. Purchased leads and subscription services, ezine directories and article writing. 
 
Purchased Leads/Subscription Services
Purchased leads and subscription services work with you to get subscribers to sign up for your ezine. You agree to purchase x amount of subscribers per month from a subscription service for a fee and they will advertise your ezine for you until they have filled the amount of subscribers you have purchased. 
 
Most companies will always give you more than the amount you purchased due to bad email addresses, removals, and undelivered emails. Subscription services are ideal for anyone that is first starting out as a way to get quite a few subscribers in a relatively short amount of time. You will also have a choice of single opt-in or double-in subscribers. 
 
Double opt-in subscribers actually have to reply to an email to validate that they are interested in your ezine, where single opt-in will get your ezine automatically. There are many subscription services to choose from and I advise trying different ones because every list is different. 
 
EZine Directories
Ezine directories are websites that will allow you to submit your ezine to their website. There are free and paid directories. You submit your url for your ezine and a short ad about your ezine and that is it. Here are few examples of some ezine directories I use. 
 
http://www.bestezines.com
http://www.ezineadvertising.com/
http://www.ezine-dir.com/
http://www.ezinelocater.com/
http://www.ezine-marketing.com/
http://www.ezinesearch.com
http://www.ezine-swap.com/
http://www.ezine-universe.com/
http://www.ezinepublisher.org/
You may also do a search at http://www.google.com for more ezine directories. 
 
Writing Articles
Writing articles is a great way of promoting your ezine, website, or products. Simply write a short article of 500-1000 words on the subject of your choice, preferably about your home business and submit them to article directories. 
 
At the end of each article you get to use a author resource box to tell the reader about yourself. This is where you promote your ezine, website or product. Use four to six lines to give your name and details. Then submit your article to article directories that are always looking for quality content. Here are some of the article directories I use. 
 
http://www.authorconnection.com/
http://www.addme.com/nlsubmit.htm
http://www.allnetarticles.com/
http://www.articlecentral.com/
http://www.articlecity.com/
http://www.articles911.com/
http://www.bestparentingresources.com/Article.html
http://www.boconline.com/sub-art.htm
http://www.business-dynamics.com/resource_library/index.html
http://www.businesstoolchest.com/articles/submit.shtml
http://www.bytesworth.com/articles/
http://cerebuswebmaster.com/onsite/articles.html
http://www.certificate.net/wwio/ideas.shtml
http://www.clickforcontent.com/
http://www.connectionteam.com/
http://www.digital-women.com/submitarticle.htm 
 
Tools
There are some tools you will need in order to deliver your ezine to your subscribers. A good autoresponder is a must if you hope to have thousands of subscribers to your ezine. Autoresponders house your ezine and subscribers on one system and automatically send your ezine to your subscribers. The autoresponder takes care of when to send the subscriber the next addition of your ezine based on the intervals you set. 
 
Another good tool to use is a pop-up or pop-over ad on your website for those that are visiting your website. The pop-up/over ad will capture the prospects name and email address and send it directly to your autoreponder. 
 
Once you have them in your autoresponder you start to develop a trust relationship with your subscribers, this is important because once your subscriber feels like they can trust you they are more likely to buy what you are selling. Good luck with your ezine marketing! 
 
About the author:
Dirk Wagner is CEO and owner of http://team4success.bizand the free, easy to install ##1 home business toolbar with automated updates.A website dedicated to helping the home-based business entrepreneur start and succeed with there very own home-based business by publishing his free online course for successful Home Business. 
 
Circulated by Article Emporium
 
 
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Know When To Quit



by: Kelly Lowe

Home business professionals have many reasons for choosing to work from home. These reasons generally include spending more time with our families, setting our own work hours, having more freedom to do the things we want to do, and controlling our own destinies. 
 
These are all good, valid reasons for choosing to work from home. Unfortunately, many home business professionals lose sight of the reasons they started working from home in the first place. 
 
Anyone who operates a home business knows that we tend to work twice as many hours as those who work in traditional businesses. Many home business professionals become work-a-holics, spending twelve to twenty hours per day, seven days a week, working. It becomes a habit. 
 
This habit can jeapordize your health and your family. It can take away your joy of living. One day, you will wake up and find that you have lost everything that you were working from home to have. 
 
There are ways to avoid developing this habit. If you already have this habit, there are ways to break it. Start by setting regular "office" hours, and regular "work" days. Let your family know what these hours are. 
 
When you make your work schedule, make sure that all of your tasks are scheduled during these hours - no exceptions and no excuses. If you are already a work-a-holic, this will be hard to adjust, but you can adjust if you work at it. If you are not yet a work-a-holic, determine work days and hours, make a schedule, and stick to it from the very beginning. 
 
Schedule two days off each week. This is your weekend, and should coincide with your family's weekend. Not checking your email for two solid days will be tough, but you can do it. Turn the computer off, close the door to your office, and go "home" for the weekend. 
 
Make plans with your family. Get out of the house. Take your spouse for a walk. Go on a picnic. Go see a movie. It doesn't matter what you do, as long as it isn't work, and it includes your family. 
 
If there are no family events planned for your weekend, find a hobby. Make sure your hobby doesn't have anything to do with your work, and try to include your family. The point of working at home, was to have more time to spend with these important people. 
 
During your work week, after quitting time, take some time for yourself to recharge your batteries. Try to avoid thinking about work. Eat meals with your family, watch television with them, play a board game or cards. Whatever you do, make sure that your office door remains closed until it is time to work again. 
 
It is a good idea to plan at least one week long vacation during the year. Your business will not fail if you take a week off. It may fail if you constantly take a week off, however. The key is to know how much is too much, and how little is not enough. 
 
It doesn't matter what you do, as long as you aren't working during your "off" time. Taking time off will refresh you. You will be rested and ready to go when it is time to work again. You will find that you enjoy life more. You will enjoy working from home more. Your health may improve if you get more exercise as well. Your family will certainly enjoy having your time and attention. 
 
About the author:
Kelly Lowe offers Home Business Coaching, and a variety of other services for home business professionals at affordable rates. Visit her site, All Business Publishing, at http://www.allbusinesspublishing.com
 
 
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